Social media is a powerful marketing tool that allows brands and companies to connect interactively with customers, potential customers, and followers. Hundreds of millions of people spend time on social media every day, meaning your customers are everywhere on networks such as Facebook, Twitter, Instagram, LinkedIn, and more. Neglecting to use these platforms can result in losing potential customers.

Not only do you need to identify which social media channels are best for your business, but you also need to know how to use them effectively. Without a solid strategy for each platform, you may waste time engaging with followers who will never convert into customers.