Email marketing

Best Email Marketing Strategy

Email marketing is a highly effective digital marketing strategy that involves sending messages to both potential customers and those who have already made a purchase.

SISO's approach to email marketing

  • Every aspect of your email marketing campaigns will be tailored to the preferences, needs, and goals of your actual audience.
  • We create emails designed not only to reach your recipients' inboxes, but also to encourage them to open the message and take action.
  • You will work with a dedicated content marketing strategist who will guide all your projects.
  • Our email marketing campaigns are engaging and crafted to help your brand achieve multiple objectives.
  • At SISO, we don't guess what will work—we use hard data and insights to develop a unique, data-driven strategy.

Tell Us About Your Business

What are email marketing services?

Email marketing is a complex channel, with each campaign encompassing many facets. SISO's email marketing services cater to companies at every stage of their email strategy.
1. Generating leads
Our campaigns are designed to build a contact base using valuable content. If the content is attractive enough, your audience will willingly provide their email addresses in exchange for access. Our editorial and graphic design teams will create compelling lead generation resources, and our development team will build the landing page and lead capture form.
3. E-mail Copywriting
Whether you need concise transactional emails or detailed newsletters, our team of expert copywriters can craft them. The result will be well-written emails that your recipients are likely to open, read, and respond to.
5. Campaign strategy concept
Our consultants specialize in designing campaigns that deliver results. We know how to reach different stages of the sales funnel with the perfect email strategy. The process begins with an assessment of your buyer personas and marketing goals. Using insights about your target audience, we create campaigns with the right frequency, tone, and content.
7. campaign analysis and reporting
Analyzing campaign results and making necessary adjustments is the most effective approach to marketing. In email marketing, it's crucial to track the effectiveness of your campaigns to ensure appropriate communication with your audience. Your consultant will monitor metrics like open rates, click-through rates, deliverability, bounce rates, and more.
2. Segmentation of email lists
Email list segmentation allows you to nurture prospects and guide them through the sales funnel from awareness to purchase. Segmented lists enable the creation of personalized emails that address the specific concerns or interests of different audience segments. Targeted emails encourage interaction and engagement, leading to more meaningful conversions.
4. Email template creation
While plain-text emails have their place, many situations call for well-designed, visually appealing emails that reflect your brand's style. We create custom HTML email templates tailored to your brand.
6. Implementation and automation of campaigns

Automating email marketing is a complicated process, but our experts are well versed in the leading platforms, including HubSpot, FreshMail, Mailchimp, and others, and also in programs like MailWizz.

Your email consultant will build your campaign within the selected platform, taking actions such as:

a. Segmenting your list to ensure the right people receive the right message.

b. Ensuring your template looks as intended.

c. Scheduling your emails for optimal deployment times.

d. Automating emails and other actions based on triggers like form submissions or email opens.